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AirBnB finds-out how tough it is to get your branding right in China

The bumpy road for brands launching into China Recently Airbnb Co-Founder Brian Chesky announced via Twitter that his company has a new Chinese name; ‘Aibiying’. Aibiying is a clever localized brand name which sounds like the Western original, but translates in Mandarin to “to welcome…

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One in a Billion – Adidas aims for a new China market

Interesting times for brands as the Chinese market evolves. Global sports brand adidas have launched a new and noteworthy ad campaign aimed at the Chinese market. The last two decades are choc-a-block with beautifully shot, inspiringly heart-racing ads from all of the brands in this…

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7 Tips for launching your brand into China

7 Business Tips for launching your brand into China Getting a foothold in China is no easier now than it has been for centuries. Culture, the way business is done and the speed of change combine to make China the most challenging of markets globally.…

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The Ten Most Critical Considerations for Brands Launching into China.

Helping Australian Brands Launch into International Markets Recently Truly Deeply founders Pete Singline and Dave Ansett attended the annual gen­eral meet­ing in Prague of E3 – the pre­mier global net­work of inde­pen­dent brand strat­egy and com­mu­ni­ca­tion agen­cies, where we were admit­ted into the pres­ti­gious global…

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