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Samsung Galaxy S7 Campaign – When reassuring brand ads get it wrong

Unbelievable Brand Messaging. It’s a Sunday night at our place and the new Samsung ad comes-onto the TV, kicking off with the statement: “At Samsung, safety has always been our priority”. It’s not often an ad is met with the instant derision to the extent…

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Amex Vs Visa – A battle of brand association

All brands have meaning in the minds of their market. Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning…

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Why Consumers Love a Brand that Stands for Something

I recently came across this pic in my Facebook feed; it’s of a label sown into garments produced by a small U.S. brand for sale in the French market. The translation from French says: Wash with warm water Use mild soap Dry flat Do not…

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Instagram for Brands – A few Useful Facts

Brands can no longer be questioning ‘should I use social media?’, but ‘how should I be better using social media?’ The times have well and truly changed, and any brand not already leveraging Social as part of their digital marketing strategy is falling further behind…

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Mercedes team up with The Coen Bros to channel Easy Rider for this year’s Superbowl

No doubting that the Superbowl attracts the big boys with the biggest budgets. And they don’t come much bigger than Mercedes-Benz and The Coen Brothers. Like a match made in first class on the red-eye from New York to Tokyo, this luxury auto brand and…

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Welcome Home Vegemite – Why some brands shouldn’t be sold.

Welcome home Vegemite – Back where you belong. With Australia Day around the corner, the recent announcement that publicly listed (and Australian owned) Bega Cheese is set to purchase Vegemite and a hand-full of other Kraft brands in a $460 million deal made my day.…

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How Social Media will become a major influence on the way people buy in 2017

Social Media has already transformed consumer expectations of brands There’s no denying the way people discover and buy things online has dramatically changed and continues to do-so. Only ten years ago we were talking about how online and Google were changing the way people buy.…

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The 2017 Colour of the year is… Greenery.

Setting the colour trend for 2017 Annually global colour standard; Pantone release their trend prediction for the colour of the year, a color that reflects the current cultural climate. The colour of the year is a symbolic color selection; a color snapshot of what we…

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Why Craft Brands are genuinely challenging the Goliaths

Is the age of the Goliath brand over? Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of commerce. The world of brands and…

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The Trump Effect – When Consumers Say One Thing and Do Another

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. As we all know, recently Donald Trump was elected President of the United States of America, defying nearly every prediction and pre-poll. In the lead…

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Why Micro Influencers are every brand’s best friend

Micro Influencers can build your brand for less than you think. When most brand owners, managers and marketers think of social media influencers, they picture top shelf celebrities with millions of followers charging $100,000 per mention. And whilst these mega-stars are leveraging their huge followings…

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H&M’s wonderful new Christmas ad shot by Wes Anderson

  Come Together – A Christmas Brand Gesture As the ‘content as entertainment’ train continues to gain momentum, Global retail brand H&M have teamed-up with film maker Wes Anderson to create a Christmas ad that is as quirkily cinematic as it is retail oriented. True…

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