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Why Amazon is forcing retailers to finally pay attention to their customers.

Did retail set itself-up for disruption? In Australia we’ve heard alot of talk over recent years of how tough life is for retail brands. There’s no doubt the category is under pressure as competition increases and consumer behavior and expectations shift. In a recent interview,…

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Customer Centric is the new brand strategy for banks.

Are banking brands finally getting ahead of the consumer curve? Reading an article this week about Chase Bank in the US, I noted for the second time in a week a services brand seeking to be “the apple genius bar” for their category. Not surprisingly,…

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Marketing guru Seth Godin talks about Brand Authenticity

The differentiating power of brand authenticity When best-selling author, entrepreneur and marketing guru Seth Godin spoke with Brandchannel editor Shirley Brady about what brands need to do to stay relevant, authentic and innovative at the Brandemonium 2017 conference in Cincinnati, his view on the role…

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Old branding lesson in a new world from Tiffany & Co.

Don’t throw the marketing baby out with the bathwater. This recent ad for Tiffany & Co. reminded me of the power of media placement. As the brand world continues to evolve and become more complex, it’s useful to keep in mind that some of the…

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Westfield’s OneMarket platform shapes up against Amazon

Westfield acts to level the playing field in this increasingly Amazon dominated marketplace. The world of retail has been shaken by the emergence of Amazon as the world’s leading platform like no other development in my 25 years of branding. If retailers aren’t kept awake…

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5 Reasons: Why your brand is not able to target Millennials?

Today’s guest post is a ripping article by George Mackenzie from Sydney-based digital agency Octos. Millennials are possibly the hardest of all market segments for brands to engage with. The group is diverse in age, interest and the way they self identify, making them something…

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Death of the Shopping Mall – The changing landscape of retail

The world of retail has changed. Online shopping, online product and brand comparison, and the new shopping habits of consumers have significantly changed the retail landscape. Retailers, shopping strips and shopping centres have had to get agile in evolving the way they connect with and…

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KFCs Halloween brand gesture a huge hit in the US

KFC Creates a Halloween Costume of their Iconic Colonel Sanders. Over the last two decades, fast food retail brand KFC have invested in an increasingly focused manner on bringing their founder Colonel Harland Sanders into the branding spotlight. They have reprised his image and locked-it…

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The 6 Golden Rules of successful experiential brand marketing

Experiential Marketing for Brands There’s as much mystery around experiential marketing for brands as there is interest and curiosity. Whether you’re planning a pop-up or a mobile brand taste, experiential can be a very effective way to engage consumers with your brand.  How much will…

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In the end clients bear the cost of tighter budgets

The Greatest Barrier to Creativity. I recently read a great short article on Creative Review where three of the UK’s creative pioneers were asked their view on the greatest barriers to producing creative work. The article interviewed Caroline Pay, Joint Chief Creative Officer of Grey…

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Home Park Food Store in China reinvents the supermarket

In a category devoid of innovation and brand engagement, this supermarket concept in China breaks the mold. Located in the city of Harbin, China, Home Park Food Store is a high-end retail food concept spread over 7200 square metres. Similar in concept to the Eataly…

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Cannabis product packaging design takes a serious approach to brand building

The new cannabis category takes a professional approach to packaging design Harmony Extracts is a cannabis concentrate company that uses state-of-the-art extraction technologies to transform marijuana plants into high-quality, potent concentrates. A new company based in Denver, Colorado, which is one of the nearly 30…

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