Blog

By Category
AA Licence check
Advertising
Art with Heart
Brand
Brand & Consumer Trends
brand architecture
Brand Communications
Brand Design
Brand Engagement
Brand identity
Brand Loyalty
Brand naming
Brand partnership
Brand Personality
Brand Storytelling
Brand Strategy
Client News
Digital communications
Employer Branding
EVP
In the Press
Inspiration
marketing
Packaging
Personal Brand
Place Branding
Rebrand
Research
Retail
Socially conscious branding
Truly Deeply
typography

Pantone announces the colours set to dominate in 2020.

‘Trecking’ is the colour theme for brands to pay attention to. Each year PANTONE Colour Institute announces the colour or colours set to influence the way brands go to market in the year ahead. Driven by consumer psychology, these colours are often reflected through fashion,…

Read more »

The Toast Maker – A gently amusing poke at brand story telling

Does this amusing parody of brand story telling diminish the effectiveness of this branding approach? OK, so we’re the first ones to rave about the virtues of authentic brand story telling. We love to discover a passionate, artisan craftsman sitting at the heart of a…

Read more »

Show me a little more