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Truly Deeply creates The Keeping Place brand

A powerful, purpose led and culturally sensitive brand that protects, connects and inspires. The Keeping Place has a bold vision to be a sustainable digital cultural centre for all Indigenous Australians. Roberta Molson, Heritage Specialist at Fortescue Metals Group Ltd says the brand development process,…

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Is Remarkable Customer Service the Greatest Act of Branding?

The Brand Value of Customer Service. Just ask Apple, the best retailer in the world in terms of $ sales per square meter (and is there any other metric worth measuring?), customer service is still where the rubber hits the road. New Apple retail customer…

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Email still best for brand offers but it must be relevant and informative

Key insights from Adobe’s third annual consumer email survey, essential reading for brand marketers. The survey shows that email significantly trumps direct mail, mobile apps and social media as the best way to deliver offers to consumers. However, there is still a great degree of…

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Brutalist web design and what we can learn from it

Grids, rules, order, harmony — qualities that typically define ‘good design.’ What happens when all of this is thrown out? When chaos is embraced and celebrated? It’s called brutalist web design and it’s taking the design world by a storm. In this post we will take…

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Place Branding Lessons from Davos

Limited access a gift for some big events. It is always nice to write a blog from Europe and nothing more stunning than to be doing one from Davos in the Swiss Alps. We currently have the pleasure to be working on a project with…

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Take control…keeping your brand message strong

Have you ever played the old parlour game of ‘Whispers’ where one person whispers a phrase to you and you pass it on, by whisper, to the next person. After 6 or 7 rounds ‘I have a square’ becomes  ‘a star’. It’s a demonstration of how…

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The Unempowered Consumer.

The Australian Food News newsletter recently reported on research in the UK (by food and grocery experts IGD) that had shown British consumers have little confidence that their shopping choices can make a sustained difference on some of the major social, economic and environmental issues…

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Brand Valuations – The Top 10 Australian Brands for 2009

This week there has been a lot of press coverage of Brand Finance’s ranking of Australia’s strongest brands. The study focused on brand portfolios owned by ASX listed companies and excluded secondary listings. The value of individual brands was not split out, so the results…

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Coopers Ales – Cheers to brands with authenticity

Beers aint beers Everything about the Coopers brand oozes authenticity. Coopers in South Australia is a family owned brewery with a long history of making fine ale (as opposed to making beer). Coopers is a brand with high beer cred for taste and quality. But…

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