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Merry Christmas and The Santa Brand

Wishing you and yours a truly, deeply festive season from all of us. It is that time of the year when the age old question is asked by children all over the world, do you believe in Santa? Santa is an amazing brand in many…

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Brandticipation – Does Your Brand Have It?

Intense Brand Anticipation Brandticipation is a term we’ve coined for the intense level of anticipation some brands are able to create in their loyal tribe of supporters

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