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Help – I need to differentiate my Retail Brand

We all need a little brand Help A brand I’ve watched with much interest and admiration is Help Remedies from the US. From the very start Help has demonstrated a clear vision on how to stand-out from their competitors in everything they do. And with…

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Digital Retail Brand – Click Frenzy fails to raise anything but ire and a few giggles

Click Fizzer Highlights the Challenges of Online for Retail Brands This week’s Click frenzy turned-out to be more of a Click Fizzer. After much hype, the concept appears to have been let down by a technology, a targeting promotional campaign and lack of support from…

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Retail Brand Inspiration – kikki.k's Christmas Visual Merchandising

It looks like our friends at kikki.k have done it again. Walking past our local store in South Melbourne today my eye was captured and my mind captivated by the beautiful VM, from window to display, from product design to range. Here’s hoping for some…

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Coffee & Cafe Brand Starbucks Innovate with Brilliant Brand Story Telling

The Brand Story on Coffee For many brands, understanding the most powerful element of their story is something they spend little time conceiving, let alone communicating. Global coffee and cafe brand Starbucks have once again demonstrated that they understand the value to their business of…

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