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The surprising Brands behind the world’s most loved Auto Brands

Few brand purchase decisions we make are as strong a reflection of how we see ourselves as consumers and how we wish the world to see us as  choice of the car we drive. Even those who claim to not care what brand of car…

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The Power of a Symbol in Brand Identity Design

Should your brand identity design include a symbol? Working on a project currently we have a client keen to steer the creative process of their brand identity design in the direction of a logotype, that is a brand mark made-up of the word only without…

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Car Galleries – A new way for car brands to engage with consumers

Less Car Showroom – More Inspiring Brand Experience On my trip this month to Paris I was struck by a new addition to the glitzy end of the Champs Elysees shopping strip – Car Galleries. Within a few blocks of this uber expensive retail real…

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Jeep leverages Batman Vs Superman brand association in first ad release

If you’ve got a positive brand association, flaunt it! Brand placements in feature films is big business. Brand owners like auto maker FCA who own Jeep, Chrysler, Dodge, Ram and FIAT brands in the US market clearly see a Hollywood blockbusters as an A grade engagement…

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'To the Serengeti and back in five minutes'

It can be difficult to be cut–through in the cluttered world of automotive marketing, but Soho Square’s work for Volkswagen managed to get everyone talking.

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Another GM brand failure; Opel killed in Australia

GM has added another brand to its list of failures as Opel misses its first anniversary in Australia. On Friday, GM announced their German-based brand Opel was ceasing operations in Australia and would wind down their network immediately. It’s always easy with the benefit of…

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The Risk of Extreme Brand Differentiation – Mini's European Brand Campaign Disaster

Has The battle for Brand Differentiation Gone Too Far? As brands and branders struggle to cut through the information-flooded lives of their customers, the search for new and different ways to connect with markets is becoming more and more extreme. Automotive brand Mini recently took…

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