Blog

By Category


Rethinking what makes the world's greatest brand great

Have you ever wondered which is the world’s greatest brand? In this post I invite you to open your mind. What makes a great brand? Is it their logo, the visual language, the experience, revenues, products or their people – or all of these, and…

Read more »

Catholic Church Brand Faltering

In so many ways and for centuries, the Catholic Church has been master of the full branding toolkit. It has understood the value of creating a lighthouse identity with magnificent Cathedrals, often constructed at the highest point of the land where it resides. The Catholicc…

Read more »