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Kylie Vs Kylie – The power of a personal brand name

If there’s one sure sign you’re a global brand, it’s when you’re recognized by your first name alone; think Madonna, Beyonce, Adele and Kylie. A trademark battle has broken out in the US where Kylie Jenner of Kardashian fame has been seeking to legally own…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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Celebrities as Brand Ambassadors – Target gets Gok

Target embarks on refreshed brand positioning by engaging celebrity ambassador Gok Wan. Target Australia has joined forces with an International fashion stylist and acclaimed TV presenter, Gok Wan to help customers select their Target wardrobe must-haves and key fashion pieces. This is a fantastic brand-positioning…

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Dawn French the new face of Coles; brilliant or risky?

Over the weekend, Coles launched their much-hyped ‘flybuys’ campaign and introduced their new brand ambassador, Dawn French. This continues their strategy of using celebrities as the face of the brand. It has worked in the past, but is Dawn the right ambassador?

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