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GAP brand belief inspires Dress Normal campaign

In creating, shaping and reshaping brands we often stress the importance of building a solid belief system. While beliefs are primarily intended to guide and direct internal audiences, they can also play a powerful role in inspiring external communication as GAP shows us in their…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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Celebrities as Brand Ambassadors – Target gets Gok

Target embarks on refreshed brand positioning by engaging celebrity ambassador Gok Wan. Target Australia has joined forces with an International fashion stylist and acclaimed TV presenter, Gok Wan to help customers select their Target wardrobe must-haves and key fashion pieces. This is a fantastic brand-positioning…

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