In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

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Truly Deeply wins 2011 MADC Awards

Two Bronze Awards and Two Highly Commended Awards. On Friday October 14th the winners for the 2011 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and…

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Retail – Survival of the Fittest

Holistic Retail Brand Experience. October is a very busy month for me when it comes to birthdays and certainly not least my wife’s! Having not ventured down Chapel Street for quite some time, recently we both decided that Chapel Street this year would solve the usual question…

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Ferrari's of the Future – Bold Design Ideas

Students lead the way in Ferrar’s future! Ferrari World Design Contest is a competition that was launched by the team from Maranello in collaboration with Autodesk (the project’s technical partner and official sponsor) for schools and universities from the design and automotive sectors not only…

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Bold Brand Gesture – Audi Style

How bold can your brand gesture go? I couldn’t help but notice this incredible bold brand gesture concept that I stumbled across whilst flicking through The Cool Hunter.

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When Brands Collide – AFL vs NRL, Bombers vs Bombers

Two heavyweight sporting codes set to go head-to-head. The Australian Football League (AFL) in particular the Essendon Football Club (aka the Bombers) and the National Rugby League (NRL) along with a bid team (aiming to become Queensland’s fourth NRL side, also branding themselves as the…

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Memorable Brand Messaging and Communications

Giving kudos to brand messaging and communications! All clients want their advertising to make an enormous impact, generate an increase in sales (ideally far greater than the amount invested for a particular campaign) and create plenty of conversation and hype not only within the consumer…

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Manchester United – The Global Mega Brand!

Brands don’t get much bigger! Manchester United are the most successful English Premier League (EPL) club having won the title 19 times last weekend surpassing Liverpool FC‘s record of 18 titles. It all began in 1993 when manager Sir Alex Ferguson ended a 26-year drought…

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Advertising Campaigns – Inspired Brand Communications!

Delivering great campaigns that engage. Anyone would think that we love beer here at Truly Deeply with David’s recent post about the VB Ice Box and a blog posted by yours truly about owning shares in Broo Premium Lager so I had to recognise these…

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Brand Recognition Through Art Installations

Brand recognition with clout! Increasingly brands seem to be leveraging a realm of different spaces and as a result we’re noticing some pretty awesome and unbelievable art installations. In saying that there comes some risk for brands big or small to attempt these installations because…

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Avalon Airshow 2011 – Big Brands = Big Business

Big Brands and Big Dollars = Big Business The highly acclaimed Australian International Airshow is run in conjunction with a comprehensive Aerospace and Defence Exposition, making this particular event one of the largest of its kind in the Southern Hemisphere – basically three shows rolled…

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Building Brand Awareness – The Aussie Way!

Live The Dream – Own shares in a beer company Love a beer from time-to-time? Imagine owning shares in a brewery then? Kent Grogan, owner of Broo brewery can make it happen! Kent, from Blairgowrie on the Mornington Peninsula, wants to give away shares in Broo to…

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