In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

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Coca-Cola Happiness Truck

A Coca-Cola Pop-up Brand Experience Coca-Cola have converted a delivery truck into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil.  With the line ‘Where will happiness strike next?’ Coca-Cola literally delivers a brand experience worth smiling…

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