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How Colour Psychology Works in Branding

Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we…

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4 colour scheme tools that aren’t Adobe Kuler

Ever looked at a colour wheel and felt overwhelmed by the number of combinations possible? Just can’t seem to get that palette right? Never fear, for here you can find a selection of tools to help you find the perfect colour combinations. 1. Tobias van…

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The psychology of colour and successful brand design.

Understanding the psychology of colours is vital to designing a successful brand. Our human instincts enable us to react to a wide range of different colours with varying emotions. This knowledge is important for designers to harness, with the power of colour psychology bringing resonance to…

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A simple clever system that helps visually impaired use colours

Colour is a vital part of communication, and for the 285 million visually impaired people in the world, that presents a challenge. But a Portuguese designer has invented a Braille-like language that could help those very people use colours by touching raised shapes affixed to objects.

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Playing at being a brand designer

Have you got the skills? So you think you’ve got what it takes to jump on the tools and bang out a brand identity? Well, here’s a couple of web games to test you production skills.

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Unique brand voice creating more profitable websites

HotelsWeLove.com, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, HotelsWeLove.com offers hand picked content from around the world in the…

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Beautiful Camera Animation

Literally writing this one handed today, so it’s going a quickie. Caught this beautiful little animation over on Devour created by Brazilian animator Antonio Vicentini.

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Colours that reflect your mood

Pentagram have just released a new book that visually represents colours and their respective moods. In true Pentagram style the book, ‘Today I’m Feeling Turquoise‘ is beautifully designed relying simply on bold typography and, well colour. With pages like canary yellow representing mindless positivity, or…

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A new colour perception on the great master’s

Art is evocative and emotional and to many people the meaning revolves around the subject matter and composition. Artist, Arthur Buxton invites us to look at art in new ways, to perceive it differently. Engaging and interesting in their intent, he has developed a new…

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Raw Colour Obsession

It’s not unusual for a designer to become consumed with a single project, think of Stefan Sagmeister’s AIGA poster. For Christoph Brach and Daniera ter Haar their obsession, a project called Raw Color, even gave their studio its name (the project has since become known…

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The Colours of the Top 100 Web Brands

Today it’s more critical than ever for companies to differentiate themselves from their competitors and make memorable connections with their consumers by creating unique, recognisable brands. Every touch point of a brand plays a vital role in brand recall, but the brandmark is the heart…

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Cross-Cultural Meanings of Colour in Brand Design

Colour affects us physiologically and psychologically, consciously and subconsciously. Colour is used to shape and define our lives, our habits, our values and our feelings. The colours we choose to wear and to decorate our homes give others personal insight into our emotions and how…

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