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Car Galleries – A new way for car brands to engage with consumers

Less Car Showroom – More Inspiring Brand Experience On my trip this month to Paris I was struck by a new addition to the glitzy end of the Champs Elysees shopping strip – Car Galleries. Within a few blocks of this uber expensive retail real…

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The Power of One – Brand engagement starts with a single customer

Do you have a Single Customer Engagement Mindset? We were talking brand engagement with a client recently and I was reminded of this You Tube clip from the Sasquatch Music festival back in 2009. The clip starts with a single guy entranced by the music…

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Stile Italiano – Peroni builds online presence

Carlton & United breweries (CUB) premium beer brand Peroni gets going with their online presence by recently starting a blog and shifting from traditional marketing to now publishing their brands partnerships, events and significant influencers online. SapientNitro digital agency has created an online presence for…

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Dance Dance… Coke's Quirky Korean Consumer Engagement Campaign

Another Fresh Branding Trend from Korea Think vending machine meshed with Dance Dance Revolution. Add a Korean audience (who love to dance) and you’ve got Coca Cola’s latest consumer engagement campaign. A Coca Cola vending machine with a built in interactive display screen has been…

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