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The Trump Effect – When Consumers Say One Thing and Do Another

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. As we all know, recently Donald Trump was elected President of the United States of America, defying nearly every prediction and pre-poll. In the lead…

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Will consumers do what they say they will? Habit is key.

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. It is always hard when gathering insights, to measure people’s intentions. At the end of last year a client asked us to find out…

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