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Consumer are smarter than you think (don’t try and trick the girls)

Reality Check for Marketers That awkward moment marketers realise they’re not fooling this feisty four year old with their marketing charms. From the mouths of babes… Dave Ansett David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands…

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'The Future of Connected Life' – An invaluable report for brand owners from the people at PSFK

Brand Trends Are Not Created Equal One of the biggest drivers of change in the way we live our lives (digital connectivity) explored by one of the best groups of thinkers on the planet (PSFK). PSFKs ‘The Future of Connected Life’ report provides a guide…

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Will consumers do what they say they will? Habit is key.

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. It is always hard when gathering insights, to measure people‚Äôs intentions. At the end of last year a client asked us to find out…

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