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Vero – True Social. Just another social app?

First of all, lets start with this disclaimer. If you can’t be bothered to keep up with yet another social media app then there’s no need to find out more about Vero. Because that’s exactly what it is, but apparently ‘with a twist’. Vero is the…

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Truly Deeply Creative – A Timeline of our Brand Identity Projects

A Demonstration of our Credentials as Brand Identity Design Specialists It struck me recently that as a brand strategy and communications agency we’ve worked with a ton of brand identity clients over the years from an amazingly wide range of categories, and yet nowhere have…

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Are business cards a dying breed

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

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Back to basics: 5 key things to consider before starting your website

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

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Maria Grazia Chiuri – The First Woman to Lead the Iconic French Brand Dior

Dior appoints Maria Grazia Chiuri as their first ever female creative director.  With an impressive portfolio, Maria was first snatched from label Fendi by Valentino and just recently has made her debut as creative director for Dior – the first ever female to run the fashion…

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WWF Visual Identity Re-Design adds to the Messaging of the Brand

WWF Visual Identity Re-Design Adds to the Brand Messaging In a clever piece of brand identity design extension, designer; Yana Makarevich uses the existing shapes of the iconic WWF panda into three other endangered species animal silhouettes. Whilst none of the new three animals has…

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Nine entertainment fixes their brand architecture to connect their channels

Nine strengthens their brand architecture to build a family of brands While ABC, SBS and Seven have built a series of channels that connect their brands, Nine like Ten, have built a series of independent TV brands. Nine are now admitting this wasn’t working and are…

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Malaysia Airlines rebranding from the inside

When companies need to signal significant change and reset their image, rebranding is often considered. Add to this a new management and ownership structure and brand is often high on the corporate agenda. However, Malaysia Airlines seem to have resisted the temptation to rebrand, at…

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Chadstone is expanding once again

Chadstone Shopping Centre first open their doors in 1960 and has since been Australia’s largest and most luxury shopping destination. Check out the transformation that the centre has undergone over the years. 

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Key Trends in Brand Identity Design for 2015

The Critical Role of Trends for Visual Identity Designers Each year Bill Gardener outlines what he sees as the key trends in brand identity design. As the founder of online logo site www.logolounge and the spin-off publications of logo collections, As do we, Bill spends…

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Truly Deeply creates brand identity for Our Watch Awards

Truly Deeply is proud to share our brand work for the inaugural Our Watch Awards – the first national media awards to recognise exemplary reporting that ends violence against women. Kristine Ziwica, National Media Engagement Manager, Our Watch said that the feedback from the media…

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Obama font allows brands to emulate Barack Obama's handwriting

Dialing-up the brand personality in brand identity design Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font…

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