Blog

By Category


The Confounding Trend of Bland Branding

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

Read more »

The new perils of refreshing your brand.

New times equal new challenges for re-branding Over the last twenty years we’ve been working with business to re-position and refresh their brands the most significant change we’ve witnessed is the internet. Not such a ground breaking thought I know; the net has forever changed…

Read more »

WWF Visual Identity Re-Design adds to the Messaging of the Brand

WWF Visual Identity Re-Design Adds to the Brand Messaging In a clever piece of brand identity design extension, designer; Yana Makarevich uses the existing shapes of the iconic WWF panda into three other endangered species animal silhouettes. Whilst none of the new three animals has…

Read more »

NCVO is shaking up the voluntary category and showing the power of brand strategy with a fresh and playful rebrand.

NCVO: Amplifying the voice of the voluntary sector NCVO (formerly the National Council for Voluntary Organisations) has launched their new brand that reflects the organisations and identities that NCVO has taken on in the ten year’s since it last rebranded. With over 10,000 members, from the largest charities…

Read more »

Well considered thinking leads to impressive Airbnb rebrand.

Within the last 24 hours Airbnb has unveiled a complete overhaul of their branding and identity, website and mobile interfaces. With 15 million guests, Airbnb is providing an alternative to traditional travel accommodation, where owners rent out their property and space to other global travellers.…

Read more »

Creative collaboration reinventing a game of mini golf.

As a part of the 25th anniversary of the Walker Art Centre’s Sculpture Garden in Minneapolis, artists, architects and engineers have collaborated to create the unique mini golf course “Walker on the Green.” Each hole throughout the course is an artwork in itself, by introducing…

Read more »

Open House Melbourne an innovative event brand.

Open House Melbourne is an event that provides a free and rare opportunity to discover the interior design, architecture and engineering of historic buildings nestled around the city. Recently, the brand’s extensive integrated campaign has been building in anticipation of this weekend’s event. I’ve noticed…

Read more »

Brand responsibility. Coca Cola tries to sugar-coat obesity issues with new campaign.

This week, Coca Cola has released a new campaign, which they claim is part of their commitment to help fight obesity. With the brand being threatened, Coca Cola is trying to take a leadership position on the issue by trying to reframe the discussion around…

Read more »

Naming balls up for professional services giant

Multinational professional services giant, Ernst & Young launched their newly named brand, EY, earlier this month with an accompanying fresh new look. A re-brand is always an exciting time for any brand. Unfortunately for EY though, who deal heavily in due diligence and corporate advice, is that…

Read more »

Woolworths’ Masters brand strategy lessons

According to designer Hans Hulsbosch who created the brand for Woolworths’ hardware retail chain, Masters, the name was chosen because it stands for strength, intelligence and artistry. They wanted the name to be simple, strong and contemporary, one that would appeal to both genders. If…

Read more »

There's no 'I' in team right? Branded sporting personalities in team sport

Sporting teams all over the world must contend with the balance of club brand vs personal brand when the decision is made to sign up a superstar. Players that are so well-known and successful can end up being as big, if not bigger than the…

Read more »

Emotions + Remembrance = Brand

One of the most important things in a brand is remembrance. If a brand cannot be remembered it won’t be consumed as much as it is wished. If it was a good experience or product and still we can’t remember the name of it, then…

Read more »