Blog

By Category


Uber shows it’s elastic brand strategy with UberMOTO

The Uber brand pivots like a tech start-up. In 2016 Uber launched uberMOTO in Hanoi and Ho Chi Minh City in Vietnam, allowing riders to catch a ride on motorcycles. Uber have always been clear that they are not a ride share business, not even…

Read more »

New Branding Work from Truly Deeply

It’s been a little while since we showcased our latest brand identity work. We’ve been pretty busy over the last couple of years working on brands for clients across a whole range of categories from education to property, food to festivals, and health to technology.…

Read more »

Six Degrees – Rebranding a key recruitment provider for the future

Leveraging brand to stay fresh when you’re at the top of your game. Six Degrees Executive is a specialist search consultancy, focused on the recruitment of mid-level to executive professionals across multiple industries. The business over the past 10 years have immersed themselves to become…

Read more »

NCVO is shaking up the voluntary category and showing the power of brand strategy with a fresh and playful rebrand.

NCVO: Amplifying the voice of the voluntary sector NCVO (formerly the National Council for Voluntary Organisations) has launched their new brand that reflects the organisations and identities that NCVO has taken on in the ten year’s since it last rebranded. With over 10,000 members, from the largest charities…

Read more »

Global brand Samsung creatively releases Super AMOLED screens

With the release of the Samsung Galaxy Yab S Super AMOLED screen, image-makers Serial Cut have launched an intriguing behind the scenes film that documents their process and shows a collaboration between digital and handcrafted worlds.

Read more »

When to change a brand name

The Cootes brand name should scoot away Two people were killed and five injured when a Cootes fuel tanker lost control on a bend in the Sydney suburb of Mona Vale and burst into flames on October 1 last year. What that tragic accident did…

Read more »

Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

Read more »

The decision to remove tobacco products is a bold but applaudable strategy by CVS

Last week, the second largest American drugstore chain, CVS, announced that it was dropping tobacco products from its 7600 nationwide stores. It’s the first move by any of the big drugstore chains to stop selling tobacco products, and the effects will likely be far greater…

Read more »

Back to basics for reality TV brand rebuild

In 2009, MasterChef took the Australian television landscape by storm. It dived head first into an empty field and reaped every possible reward. From something completely unknown to a viewership of 4 million (or roughly 18% of the population), MasterChef created a household brand name…

Read more »

Som Sabadell, an ode to inspiring and unexpected marketing

A recent example of inspiring, situational marketing has come from a very unexpected source: a Spanish bank. Celebrating their 130th anniversary, Banco Sabadell surprised and delighted passers-by in Plaça de Sant Roc, Sabadell by playing Beethoven’s ‘Ode to Joy’ with performers from the Vallès Symphony Orchestra, the Cor…

Read more »

Olympic pictograms – a barometer of corporate brand identity

Last week the Rio 2016 organising committee launched it’s pictograms. Created by the Rio 2016 in-house team they are based on the typeface created by Dalton Maag, which is in turn was based on the Rio 2016 logo created by Tátil Brazilian consultancy. The pictograms are…

Read more »

Lloyds Bank and TSB split, using brand narrative to claw back reputations

Twenty years after merging, Llyods and TSB (Trustee Savings Bank) have parted ways as a result of the 2008 $20bn taxpayer bailout. The split was enforced by the EU to promote competition between the UK’s major financial institutions. The rebrands for Lloyds and TSB were both executed…

Read more »