In a world of diminishing brand loyalty, failure to create deep and engaging relationships will be devastating.

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WWF’s new packaging is Just* brilliant

Sydney based studio, Leo Burnet, have created an exciting new campaign for WWF, encouraging people to think outside the box and find a world of simple, natural and sustainable alternatives to everyday products.

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Dove relaunches brand in Japan

It can be difficult for a global brand to shift with cultural trends while staying true to their brand. Dove has relaunched its hair care range in Japan with a fresher and more feminine packaging, eager to reconnect with the changing market.

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Apple's new font follows through on brand engagement

Last week Apple announced a pile of new software at it’s World Wide Developers Conference which is all very exciting for those developing and using their products but the bit that stood out for my was the official launch of the companies new font San…

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Shave time, not your beard with Virgin’s Beard Cap

Virgin Trains have teamed up with Great North Swim to create a product specifically designed to minimise facial hair shedding, proving there are no limitations when it comes to brand association.

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Nivea's little sun doll is great parental brand engagement

Building on the brand promise of protection Nivea and FCB Brazil have created dolls that are even more sun sensitive than your average three your old, with the aim of teaching kids the importance of sun protection (and which brand they should be using).

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iinet: customer brand champion

iinet legally supports infringing customers innet has again positioned itself as the uniquely customer centric telco brand. After recently loosing the court case with the studio behind the Dallas Buyers Club. It continues to turn brand lemons into lemonade by announcing it will directly, legally support…

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The times are McChanging

In the increasingly health conscience and food obsessed global market consumers are rapidly boycotting McDonalds. But the worlds number one fast food chain isn’t going to take it lying down.

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When brands come to life

Our friends on Fast Company are running a story on the worlds busiest Santa, which is worth a watch, specially this time of year.

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Playing at being a brand designer

Have you got the skills? So you think you’ve got what it takes to jump on the tools and bang out a brand identity? Well, here’s a couple of web games to test you production skills.

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Road Art, Great grassroots local branding

Local communities in the states have been using road art as way to engage and display the hope and spirit of neighbourhoods. The murals which are painted by the community and are popping up at intersections in many big cities also have an awesome side…

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Volkswagen once again proves that simple ideas are often the most powerful

A recent print campaign by Volkswagen has honed in on the message that it’s impossible to focus on the road while texting. The campaign is beautiful in its simplicity of message and continues the VW tradition of incredibly intelligent communications.

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Re2pect endears itself to the population of New York with a stirring tribute to Derek Jeter.

Few Australians would be aware of Derek Jeter and his long and illustrious baseball career. But almost all of us would be aware of the New York Yankees, probably the biggest sporting team brand in the world (save for maybe Manchester United). Jeter has been…

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