Blog

By Category


Brand Loyalty is Dead – Long Live Brand Engagement

Where’s The Brand Loyalty Gone? Consumer research tells us that brand loyalty is diminishing at a rapid rate. 78% of western consumers no longer have loyalty to any one brand in any category. Brands who a decade ago shared trusted and valued relationships with their…

Read more »

What are the top 5 critical proof points for brand engagement?

Not all brand experiences are born equal Which is why Pareto’s 80:20 rule needs to play-out in the way your business delivers on its brand promise every day. Every business has a number of brand touch points (functional interactions with your brand) from web site…

Read more »

KFC's Edible Coffee Cups – A Delicious Retail Innovation

Good Thinking + Good to Eat To celebrate its 50th anniversary, KFC plan to launch an innovative edible coffee cup into the UK market this summer. As coffee continues to be a staple add-on or usage occasion introduction for food retail, the ability to connect…

Read more »

There's a Perfect Personality for Every Brand – You just have to know what you're looking for

Wine and people are not so different As this wine label demonstrates, a little personality goes a long way towards brand engagement. It’s likely customers in this category have a preferred wine brand, region and price point that directs their purchase behavior, but increased engagement…

Read more »