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Brands using crowdfunding for market research

We work with many startups and entrepreneurs at Truly Deeply and one of the very first conversations we have with new clients, especially startups is, “How can we disrupt the category?” “What’s better about us?” “What can we do differently from the rest, what is our…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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