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Yellow Pages: The death of a brand product format

Each year I expect that the delivery of my Yellow Pages print directory will surely be the last. I appreciate that at least you can now go online (yes note online!) to request that one is not delivered, but it is an interesting phenomena witnessing…

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Brand Communication – Your Customers are Talking to you, Are you Listening

In brand, your customers view of the world and how your offer adds value to them is all important. Sometimes if you’re fortunate enough, your customers will actually even communicate their impressions of your brand, what it’s doing well and where it’s falling short for…

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