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Retail Brand Theatre Is A Differentiator

Is a cost mindset killing the theatre? With all the focus recently on department store David Jones receiving a $2.15 billion takeover offer from South African retailer Woolworths, it has again raised questions around the future of department stores.

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Brands with the best and worst Christmas ads for 2013

It’s ‘that’ time of year again with many brands continuing to shove the old clichés of Christmas and plenty of price and product down our throats. However, it’s great that some brands are making a real effect to find interesting ways to truly emotionally connect…

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David Jones brand finally wakes up

David Jones new store format a relevant addition to the retail landscape The David Jones brand has significant equity as a premium quality retailer in Australia. However, what it and its key competitor Myer have both been struggling with in recent years is the legacy…

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Windows by Design – LMFF 2013

This March as part of L’OREAL’s Melbourne Fashion Festival, City of Melbourne and Dulux have returned to present their second Windows by Design event.   The event comprises of filling the CBD retailers with ephemeral galleries to explore and discover. This year, twelve of Melbourne’s most…

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Big Retail Brands Get On With It Online

What a long time a year is in retailing. This time last year we had the major retailers spending all their energy arguing to the Government that they needed protection from the disparity associated with overseas online sales not having to pay the 10% GST.…

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The David Jones brand and the industry’s new lexicon

The recent half yearly financial reporting season has brought the spotlight well and truly onto Australia’s department stores. David Jones has flagged a possible 35-40% full year decline in net profit, with some newspaper headlines suggesting that DJ’s were in a fight for their survival.…

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Department stores require far more agile brand management

In Australia the department store sector has surrendered almost one third of its market share since peaking in the mid 1980’s (Herald Sun November 8, 2011). They are between a rock and hard place, with online and specialty retailers earnestly chipping away at their customer…

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Brand Claims – When Pigs Fly

All Food is not Born Equal We are currently working with food producers around the Cairns region in Australia (Tropical North Queensland) to develop a proposition for their regional food brand. The region is a great reminder of the magic of nature. It is such…

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Trend Report – The Visual Language of Brands (Chapter 6)

The Final Chapter in our Comprehensive Trend Report Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends…

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