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Demystifying Digital — A Case for More Open Data

Data & the New Digital Age. By Chris Ongarello on – 19 April 2013 As I continue to get inspiration from Eric Schmidt’s new book, The New Digital Age, Reshaping the future of people, nations and business and the great quote I posted on Facebook…

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Demystifying Digital — Solving the PPC, SEO Puzzle for Brands

No Quick Fix for Driving Online Traffic. By Chris Ongarello on – 19 April 2013 People today are quick to think that PPC is an instant solution to gain traffic and leads to and through their website, but their is so much more to the…

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Demystifying Digital — Welcome to the Brave New World of Magazine Design

Not just a magazine! By Chris Ongarello on – 15 Mar, 2013 . The magazine as we once new it; a glossy periodical full of visual goodness is no more. Sales of print versions are declining, some more than 20% and ad buyers are still…

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Demystifying Digital for Brands – Google+ or Google-?

There has been a little bit of talk recently online with respect to Google+ after it was revealed last week that a third of all Google employees haven’t updated their Google+ account in the last month.

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Demystifying Digital — Making decisions with Big Data.

The term ‘Big Data’ has been buzzing around for a while now. It refers to the masses of data flowing around us. IBM estimates that every day 2.5 quintillion bytes of data are created – so much that 90% of the data in the world…

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Demystifying Digital — The evolution of resolution, coming to a screen near you.

My how times have changed. I remember only a few years ago screens (namely websites) were optimised at 800 x 600 pixels; that then grew to a standard of 960 pixels. Gone are the days where digital was designed for a single screen size. Today…

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Demystifying Digital – the low-down on QR codes

Scan Me – I’m Worth It “Invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR (Quick Response) Code is one of the most popular types of two-dimensional barcodes. It was designed to allow its…

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