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The retail brand who never used plastic bags

Finally, there’s movement on plastic bags We’ve been entertained by the carry on over plastic bags by the giant retail brands Coles and Woolworths over the last few months. While the brands themselves may see this as them taking a leadership roll in an overdue change…

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The first steps to creating a new brand. Part One.

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and for ways to use the budget as efficiently as possible. So over my next two…

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Truly Deeply raises over $27,000 for One Voice through Art with Heart 2016

It is not every day you get to hand over a rather large cheque for $27, 812.16 to the beneficiary of Art with Heart 2016, however that is exactly what we had the great pleasure of doing yesterday when some of the team from Truly…

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Food brands let you see what you get, sometimes.

  See what you get food packaging, once it’s not the amount sugar. The Australian Government has just launched a new food labelling initiative that highlights the food’s country of origin with a campaign declaring ‘See what you’re getting’. The new labelling must be rolled…

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Sauce brand plays with fire to grow brand

Hot sauce brand Sriracha has made the remarkable move of licensing it’s brand to internet startup Sriracha2Go. While licensing food brands and production isn’t anything new (think beer brands) this seems like a risky move for a growing and thriving brand. 

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What’s in a (brand) name (or brand identity)

  (Brand) names have baggage When creating a new name or identity for something there’s always the challenge of seconding guessing due to current associations. But by knowing you’re following a plan, backing yourself and a little patience it can all work out. Names are an…

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Nivea's little sun doll is great parental brand engagement

Building on the brand promise of protection Nivea and FCB Brazil have created dolls that are even more sun sensitive than your average three your old, with the aim of teaching kids the importance of sun protection (and which brand they should be using).

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The brand challenge of Health Star Rating

Cereal behemoth Kellogg’s this week announced they will be implementing the Health Department’s voluntary Health Star Rating system. After pressure from consumers in the form of the Choice ‘Just Not Right’ petition which collected 4,200 signatures.

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Frackman – A little brand taking on the heavyweights

I love to see little grass roots brands taking on corporate heavyweights and the top end of town and here’s on that worth 5 minutes of your time

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Inspirational Gesture by DangerDust

DangerDust is the pseudonym for a couple of students from Columbus College of Art, who work anonymously, under cover of night to produce intricate pieces of art in chalk. Their artworks are created on hijacked blackboards on the third level of the Crane building over night,…

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The Ultimate BBQ Bible Brand Gesture

I love a good cookery book, and this ones a ripper. JWT Brazil created this monster for Tramontina, a leading brand of kitchen supplies. While Tramontina has a full range of barbecue accessories they needed to prove their credentials to their audience: owners of barbecue restaurants.

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Simple animation shows why we need design

Love this simple animation by Johnny Kelly commissioned by Pivot Dublin, an initiative by Dublin City Council that applies design lead thinking to city planning.

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