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Better Coffee – The Incredible Power of Recommendation

The Power a Recommendation We all know how crucial and personal our morning coffee from our favorite cafe’ is to ones mental state. That feeling of walking into the cafe’, stumbling our way to the counter, mumbling our order to the more hipster behind the…

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Look at the world a little differently

Headlines and news content worldwide are all too often about events that have gone bad, disasters, deaths, political nonsense and tabloid gossip. ‘Negative news’ over saturates the media and teaches the viewer to automatically expect the worse. Disasters are easy to report on, they get…

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Caine's Arcade Brand Storytelling

We all know how powerful social media can be and this latest story to come out of LA shows just how powerful it can be when one individual decides to take on a cause.  Caine’s Arcade tells the heartwarming story of a boy named Caine…

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Open Your Eyes and Re-evaluate Imagination

The Power of Storytelling and Imagination As a brand designer working in Melbourne, I constantly search for inspiration, unique experiences and creativity that keeps my mind fresh and active. In a world where we are so used to our routines, financial concerns and limited daily…

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Retail Brand Loyalty. Have you got it?

Lately I have been thinking a lot about retail brand loyalty and what it means to brand owners, employees and retailers. Brand loyalty is a strange thing, you can’t hold it or visibly see it, but the value that should be placed on it, for…

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Air Swimmers Create 'Wow' Brand Experience

Is that a shark swimming through the lounge room door? Yes that is correct! I stumbled across Air Swimmers not so long ago and immediately was impressed by the simple brand theater and overall fun brand experience created by this unique toy product. See more…

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Clemson vs Davidson. An Authentic Baseball Brand Experience

I’m not sure if these guys have the brand smarts, but they certainly have huge imagination and creativity when it comes to creating memorable brand experiences. From a rained out baseball match between Clemson and Davidson, the guys got together and got up to some…

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Coca-Cola Happiness Truck

A Coca-Cola Pop-up Brand Experience Coca-Cola have converted a delivery truck into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil.  With the line ‘Where will happiness strike next?’ Coca-Cola literally delivers a brand experience worth smiling…

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Top 10 Inspirational Brand Design Blogs

Top 10 Brand Design Blogs A huge issue faced by brand designers like myself, is finding great brand design blogs, for inspiration and knowledge of current trends. The blogs content must hit the right cords not only visually but intellectually. Here at Truly Deeply we…

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4 Tips on the Art of Business Card Design

I recently received my first ever, personalised business card due the launch of our exciting new agency brand for Truly Deeply. Up until this point I have been representing myself in meetings without a business card, believing my personality and designs skills would carry the…

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