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The F Word. Feminism.

Feminism. The word that when uttered causes men to shift uncomfortably, and women to deny any form of association. For some time now, feminism has been getting a bad rap, with people perceiving it as a negative movement campaigned by narrow-minded individuals. This is because…

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Happy New Year from Truly Deeply

We’re back in the studio and ready as ever for what 2018 has in store. The team at Truly Deeply had a great holiday away (bar the few thirsty studio plants that may need some time to recover), with a few of the team travelling…

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A lesson in design from Japan

I recently visited Japan to satisfy my life long obsession for all things Studio Ghibli and my fascination for Japanese culture. I was determined to soak up as much inspiration from all aspects of the country to feed into my design practice, and there are…

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Fontstand, a great tool for widening your brand’s font repertoire

While doing another late night trawl through the different foundries and shops we all spend so much time in (us designers anyway) I came across Fontstand. I couldn’t believe it. A great collection of foundries and fonts that you can really try for free, rather…

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Design for Social Good

  After a conversation with my nurse friend over the weekend, I was suddenly reflecting on the significance of my role as a designer. We talked about the differences between our daily routines in the workplace and I concluded that running out of coffee beans…

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Truly Deeply refreshes iconic Aussie BBQ fuel brand, Heatbeads

Melbourne brand strategy and design agency has developed new packaging, brand messaging and design for the Heatbeads range of products. “The team at Truly Deeply took the time to really understand the Heatbeads customers and market to create packaging that both respected our brand’s long…

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Food photography and manipulation in advertising: Why do we accept knowingly being lied to?

The rise of photo manipulation is changing our perception of the images we see all around us, but are these changes for better or for worse? “I am far from saying that a photograph must be an actual, literal and absolute fact…but it must represent…

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A simple clever system that helps visually impaired use colours

Colour is a vital part of communication, and for the 285 million visually impaired people in the world, that presents a challenge. But a Portuguese designer has invented a Braille-like language that could help those very people use colours by touching raised shapes affixed to objects.

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Playful branding design is not just for kids!

  The Children’s Toy Foundation invited Swedish studio Bedow to design a branded poster on the theme “play” for a fund raising project. Having ‘just’ survived the Christmas period, it is common for the stereotypical Aussie Christmas to be full of family, gift giving, shrimp…

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The 'Real' Apple Store

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple harvesting season) with a real treat for shoppers by creating a…

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Cooking online and the power of digital collaborations

Between Wednesday’s snack day and a debate about Mastershef, its safe to say we all love food here at Truly. But for something a little off the shelf, Collaborative Cooking is bringing our love of design, creative thinking and food together as one. Collaborative Cooking…

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Comic Sans for Cancer

Make mention of the name “Comic Sans” in design circles and you’re likely to be met with visceral reactions. The font, designed by Vincent Connare and released by Microsoft in 1994 is one of the most disliked fonts in the design community, and one of…

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