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The future of shopping: a connected online and retail brand experience

The more I use online shopping the more I crave the physical environment of a store to browse the products, touch the fabrics and try things on. The physical retail space is still very important to me and it seems that I’m not alone. PWC…

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Those forgotten in our rush to a digital age

When I chatted last week about why Guinness resonates with people around the world, as they have always been about ‘Beer and People’ and how they position themselves at the heart of relationships, I attempted to paint a picture of the magic of the rural…

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