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A brand-eye view of the internet in real time

Our Digitally Connected World Captured If you’re looking for evidence that the world of commerce has changed, just spend a minute mesmerized by a real timeĀ  representation of some of what’s happening on the web. In the time it takes to read this post there…

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The 5 levels of brand leadership – from Survival to Significance

Measuring your brand’s social standing Jeremy Waite (Head of Digital Strategy EMEA @Salesforce.com Marketing Cloud) in his book, ‘From Survival to Significance’ represents an interesting perspective on the way brands and consumers engage on social media. This is an area of brand management that is…

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