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Instagram for Brands – A few Useful Facts

Brands can no longer be questioning ‘should I use social media?’, but ‘how should I be better using social media?’ The times have well and truly changed, and any brand not already leveraging Social as part of their digital marketing strategy is falling further behind…

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The 5 levels of brand leadership – from Survival to Significance

Measuring your brand’s social standing Jeremy Waite (Head of Digital Strategy EMEA @Salesforce.com Marketing Cloud) in his book, ‘From Survival to Significance’ represents an interesting perspective on the way brands and consumers engage on social media. This is an area of brand management that is…

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Trends in Social Media Branding – The Cinemagraph has arrived

New social media trend for brands amps-up brand engagement. Facebook is now promoting the use of cinemagraph profile photos in the form of short loop videos. A cinemagraph is a mix of a photograph and a video. It creates a visual where one or a…

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The Cool Hunter Store Opens in Melbourne

Design Retail in Melbourne just went up a notch Following the trend-line of digital brands building direct engagement through bricks and mortar, Iconic trend site The Cool Hunter has opened a retail store in Melbourne’s hip, Prahran – their antidote to boring shopping experiences. The…

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Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

Leading the New World of Mobile for Retail Brands Recently I came across this great article on marketing and business innovation blog PSFK that featured a study into the merchants and brands that are most effectively integrating mobile into their physical stores. The featured retails…

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The future of shopping: a connected online and retail brand experience

The more I use online shopping the more I crave the physical environment of a store to browse the products, touch the fabrics and try things on. The physical retail space is still very important to me and it seems that I’m not alone. PWC…

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Demystifying Digital — Solving the PPC, SEO Puzzle for Brands

No Quick Fix for Driving Online Traffic. By Chris Ongarello on – 19 April 2013 People today are quick to think that PPC is an instant solution to gain traffic and leads to and through their website, but their is so much more to the…

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Demystifying Digital – the low-down on QR codes

Scan Me – I’m Worth It “Invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR (Quick Response) Code is one of the most popular types of two-dimensional barcodes. It was designed to allow its…

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When Twitter is More Important Than Lunch

First published in National Times A Guest post by Melbourne-based writer James Schloeffel Picture this. You are the marketing executive for a large multinational stationery company; you come back from your lunch break and discover you’ve got 100 missed calls, 1000 unanswered emails and a…

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5 Big Questions on how your Brand is Leveraging the Digital World

The new digital reality for Brand Communications – 60 Seconds on the Net… Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in…

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