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Email still best for brand offers but it must be relevant and informative

Key insights from Adobe’s third annual consumer email survey, essential reading for brand marketers. The survey shows that email significantly trumps direct mail, mobile apps and social media as the best way to deliver offers to consumers. However, there is still a great degree of…

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Turning Direct Mail into a Magical Brand Experience

Designing Direct Brand Experiences London designer Aimée Furnival of A Studio for Design has created a series of greetings cards that fold out into miniature gardens, in which the recipient can grow cress. A beautiful idea, beautifully designed – but the final piece provides an…

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Direct Marketing… the eFuture is Bright

We recently received the mailing below from our bank and it looked old and tired because it’s effectively the same format that’s been used for the last 20 years. I first saw this format of DM in finance when I was working with Lloyd’s bank…

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Brand in the hand…

I got home one evening recently and I had 4 envelopes in the post box. They were all pretty much the same size, but there the similarities ended. The first envelope was plain, brown and unaddressed, except for the ominous warning ‘To the Home Owner’. The…

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