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Fastbrick Robotics – The power of a truly differentiated value proposition

Australian technology business set to disrupt the global building industry. Yeah, that’s a pretty big claim, but in the case of Australia’s Fastbrick Robotics, it’s more likely a prediction than fanciful mission statement. Fastbrick’s first prototype; the Hadrian X is nearing commercial readiness, with the…

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Uber and Westfield partner to offer customer waiting lounges

More disruptive thinking from Uber differentiates their brand offering. Ride sharing brand Uber and retail center behemoth Westfield have partnered to create waiting lounges for shoppers. Uber continue to think and act in a manner that is anything like their taxi brand competitors. When talking…

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Air France launches Joon – An airline built on brand strategy

Much more than brand spin – hopefully. Air France have announced to launch of Joon, an airline positioned for the European Millenial market. So what does that mean exactly and why should we believe this is more than just another low-cost airline brand entering the…

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New Brand set to disrupt the Pharmacy Category

No More Late Night Trips to the Pharmacy Coined a ‘digital pharmacy’ Capsule’s brand strategy is about adding simplicity and convenience to their category. Capsule launched in New York last year and  although only based in NYC currently, the business model provides an insight into…

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3 Types of Challenger Brand Strategy

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger…

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Wow! Elon Musk’s Tesla brand keeps booming

We live in disruptive times for brands and business. You might have missed the news coming out of the US on Monday this week that saw the share value of Elon Musk’s Tesla brand continue to rise strongly. If there’s been a noteworthy trend in…

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Why Jim Collins was right; 'Open Minded' is the Right Strategy for Brands

Versatility is the new Black in Branding All brands start life with a product and a customer (hopefully lots of custo0mers). But when your market shifts, new competitors appear or technology takes the value right out from under your consumer value proposition, great brands know…

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Acustom Apparel disrupt the Bespoke Menswear category

This is not your Grandfather’s Tailor. With this positioning line New York’s Acustom Apparel introduce a new menswear apparel brand that’s changing the tailored clothing category. By using a 3D body scanner and some neat measuring technology they make tailored clothing that’s better fitting, more…

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