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Smart Brands Get Social

Just Because your Brand’s On-line – Doesn’t Mean it’s On-target With 130 billion spam mails hitting in-boxes every day, it’s no wonder consumer outcry about mis-targeted marketing has grown from a murmur to a roar. Across the globe those screams attract the regulator and put…

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Turning Direct Mail into a Magical Brand Experience

Designing Direct Brand Experiences London designer Aimée Furnival of A Studio for Design has created a series of greetings cards that fold out into miniature gardens, in which the recipient can grow cress. A beautiful idea, beautifully designed – but the final piece provides an…

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Brand in the hand…

I got home one evening recently and I had 4 envelopes in the post box. They were all pretty much the same size, but there the similarities ended. The first envelope was plain, brown and unaddressed, except for the ominous warning ‘To the Home Owner’. The…

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