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Coles Radio – more brand stretch, more bad news for digital radio

If you’re a fan of Coles there is now another way to get down with the brand. The Coles brand stretch continues with the famous red finger now becoming a radio station. Following Chemist Warehouse’s lead, Coles has now secured digital frequencies in all capital…

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Smooth FM: Brand or just another playlist?

One of radio’s most anticipated but worst kept secrets is the re-launch of 91.5 and 95.3FM as Smooth FM. The new format went live this week with a significant marketing blitz to convince Melburnians and Sydneysiders, that Smooth is their new place to relax. But…

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Has Chemist Warehouse got the Mix right?

In a bold move, Chemist Warehouse is moving beyond just advertising on radio to becoming a radio station brand. They are hoping this will be an innovative brand gesture to connect with their audience and drive sales. But have they done it right, or could…

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