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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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Dove relaunches brand in Japan

It can be difficult for a global brand to shift with cultural trends while staying true to their brand. Dove has relaunched its hair care range in Japan with a fresher and more feminine packaging, eager to reconnect with the changing market.

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Branding Father's Day 2014

With Father’s Day coming up in Australia, it’s another chance for retail brands to get us to spend. Who do you think is doing a good job of connecting their brand with Father’s Day?

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Dove's Big Brand Gesture

The Big Brand Idea Brand communications is a complex world. The role of the brand strategist and brand designer is to take the multitude of nuances of brand proposition, brand strategy, brand personality, market positioning and key brand messages and translate them into a simple…

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