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The meaning and origin of famous brand names, part 2

More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…

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The future of shopping: a connected online and retail brand experience

The more I use online shopping the more I crave the physical environment of a store to browse the products, touch the fabrics and try things on. The physical retail space is still very important to me and it seems that I’m not alone. PWC…

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eBay’s re-brand – from cheesy to bland

eBay is the latest of the .coms to refresh their brand. The new logo has just been revealed and if social media is anything to go by, it is polarising their audience at best. Instead of re-energising the brand and building a stronger connection with…

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Etsy – Big brand thinking for small business

Regardless of the size of your business, you need to create and build a brand. I know that’s easy for me to say, but even the smallest home-based enterprise can use some of the same thinking that goes into building brands for some of the…

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The Colours of the Top 100 Web Brands

Today it’s more critical than ever for companies to differentiate themselves from their competitors and make memorable connections with their consumers by creating unique, recognisable brands. Every touch point of a brand plays a vital role in brand recall, but the brandmark is the heart…

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