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Truly Deeply rebrands ACC TV as Altura Learning

New brand and name for learning partner for the health and social care industries. The brand proposition, name and identity reflects Altura Learning’s ongoing work to innovate and expand geographically and across the health, disability and social sectors with the support of enhanced technology. The…

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Truly Deeply creates a distinctive brand for One Early Education Group

A stylish brand that helps One Early Education Group stand out in an increasingly crowded market. Built around the essence of ‘The Thriving Child’, One creates an environment where infants and children can thrive in their daily interactions. The brand proposition drives a powerful platform…

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Where are brands adding meaningful happiness?

Last week I mentioned my recent trip to Nepal and Bhutan to conduct entrepreneur workshops for young people in those two countries.

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Ogilvy Brazil intelligently leverages everyday actions to build awareness of skin cancer

Ogilvy Brazil and Sol de Janeiro are training tattoo artists to spot signs of skin cancer, raise awareness and encourage Brazilians to get checked. The campaign is driven by Ogilvy Brazil and supported by sunscreen brand Sol de Janeiro, and the agency recruited 450 tattoo…

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Don’t be a dickhead.

The new Sydney lockouts have been widely reported across the media as a way to curb alcohol and drug related violence. The idea is not new — Melbourne attempted to implement it in 2008, and it was reversed after only three months. The first wave…

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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How can we effectively communicate an anti- message?

Effective communication in advertising will often result, at best, in a small change in consumer behaviour. While this change often has a product driven focus — buy this, try this, consider us — the predominant message generally doesn’t require the audience to drastically change their…

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