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Building Loved Brands – A Presentation by Truly Deeply Founder; Dave Ansett

Truly Deeply founder; Dave Ansett talks place branding at the Greater Geelong and Bellarine Tourism Excellence Summit. In his conference presentation today, Dave will be presenting the 12 attributes of loved brands with a particular focus on building place brands. Presenting to a host of…

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WestJet Christmas Marketing Miracle – Viral Video Attracts Millions

Canada’s WestJet airlines is spreading a bit of holiday cheer and brand engagement online this week, thanks to a “Christmas miracle” video. Published on the 8th December the video has seen upwards of 16m views and is growing hourly. In the two hours that passed…

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