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Creating an authentic and compelling employer brand proposition

The recruitment process is a two-way street, not only are you trying to find the right candidate, that candidate is also assessing your organisation to see if you’re going to be a place they want to work. As the labor market becomes more competitive and…

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Seven steps for getting your employer brand in check

Your employees produce your products and deliver yours services, if they don’t embody the same values, behaviours and purpose as your organisation there will be a misalignment that will be felt by your customers. Your employer brand is how your current employees, perspective employees and…

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How Google's office design demonstrates their commitment to brand innovation

Inspiring places to live, work, innovate and create. Tech mega brand Google surprised the business world this week when they announced the change of their corporate structure and a re-naming of the corporate entity to ‘Alphabet’. Google co-founder and newly titled Alphabet CEO; Larry page…

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