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Patagonia: A purpose driven brand living their values everyday

Last week I was powerfully engaged by a brand that I’ve never purchased a product from before. Patagonia, the outdoor clothing brand were featured in the press recently because of a human rights scandal within their own second tier manufacturing chain. They’re not the only brand to…

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Consumer group crashes the Doritos Super Bowl competition

Consumer group movement SumOfUs is targeting the Doritos Crash the Super Bowl competition with an ad making the brand and the parent company PepsiCo accountable for their use of Palm Oil. At first the ad looks like an entry for the Crash the Super Bowl campaign…

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