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Only 1 in 5 marketers see brand as their most important objective

Study suggests most Australian businesses are not recognising the value of brand. A new Deloitte study of 300 marketing professionals found that most believe that digital and social media are the best channels for building a brand. This is despite strong evidence that shows brands…

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Social Media connects us to community with the results of the same-sex marriage survey

  When used for the greater good Social Media can spread positivity, incite celebration and connect us with community in a very powerful way. This was the case last Wednesday when rainbow colours and images of elation filled most of our social media feeds after…

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Digital to continue to take more share in 2017

Planning your budgets for 2017? Here’s what the experts are predicting in ad spend. Business Insider recently released a report that collated prediction findings from the big media houses for 2017. They found that Ad spend will increase in absolute terms, but year-on-year growth will…

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So why did Facebook update their brand mark and is it worth all the effort?

Mastery in the tricky task of Brand Identity Design Update “When do I update my brand identity?” is one of the toughest questions for market leaders in managing their brand’s visual assets. This is often followed by the second toughest question; “OK, so how much…

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Branding Cancer with selfies and cocks in socks

Hot on the heels of the girls raising money for cancer with their no makeup selfies, guys are now getting in on the action. Wearing nothing but a sock, the hashtag #cockinasock is now one of the most popular topics trending globally on social media.…

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facebook Leverages Brand Equity with their First Foray into Property Development

Global Social Media Brand facebook is Developing a Resort-like Apartment Complex for Young Professionals The 394 unit apartment development is being co-developed by facebook nearby its headquarters in Menlo Park, California. facebook has partnered with property developer St. Anton Partners and architects KTGY Group to build…

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Instagram – Three years and 150 million users later

Instagram recently turned three years old. In that time, it has managed to amass over 150 million users. While Instagram doesn’t hold an audience the size of Facebook or Twitter (yet), it has established one of the most active and engaged audiences of any social…

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Lean In : A very good case study in social cause branding

If you have been following the recent media coverage of the pending release of the new book by Sheryl Sandberg, the chief operating officer at Facebook, titled Lean In: Women, Work, and the Will to Lead – you will have been witnessing the core ingredients…

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Starbucks Sucks – This Branding Game's a Tough Gig

It’s a Tough Gig this Branding Game. A pic that’s been doing the rounds of brand and design agencies – a hilarious snap of a Starbucks delivery van, revealing an unplanned brand message when the door is opened. Now we’re taking the pic on face…

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facebook reaches one billion people – and celebrates with their first ad

One Huge Step for Social Media Brands After reaching its billionth user, facebook has released its first commercial ‘the things that connect us’. More of a brand clip than a traditional ad, what I find so interesting is the insight it provides us into how…

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Oreo's 100 Year Daily Twist Campaign

Growing up in the States meant I have long been a fan of the Oreo biscuit and at 100 years old, Kraft Foods’ Oreo seems younger than ever. The brand’s current “Daily Twist” campaign which has a new playful and relevant ad launched each day…

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Beer camouflage – brand personality at its best

As you can imagine working at a brand strategy and design agency means that we are constantly discovering new and innovative ways to help our clients stand out in their cluttered marketplaces.  As passionate advocates for challenger brands, we look for ways to challenge the…

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