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Lego Love – A Pure Expression of Brand Passion

Brand Envy Pure and Simple Yeah I know we bang-on a bit about Lego and the extraordinary level of loyalty, even obsession the brand creates. But we wouldn’t if there weren’t so many great examples of passion for the brand, a level of passion most…

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When Being Green isn't enough for Green Brands

Design is the Secret Ingredient in Successful Green brands of the Future My attention was hijacked recently by marketing images of this new concept car from VW. Concept cars pop-up at every motor show, and alone the sleek lines of the next big auto-thing is…

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Wimpy Burgers' Inclusive Branding Hits the Spot

A feel-good Burger Brand South African fast food brand Wimpy Burgers have come-up with a promotional brand gesture that has both underscored their inclusive positioning and created a real buzz. The story goes that Wimpy wanted to let visually impaired people know they offered braille…

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Visa Differentiates their Credit Card Brand in Europe through truly Innovative Technology

Baked-in Brand Differentiation I was having lunch before Christmas with a bunch of Australia’s best young business dynamos and conversation turned to our latest and most interesting projects – as it often does. One of the lunchers was Brendan McKeegan, a serial entrepreneur based-out of…

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The Top 5 Issues Brand Developers face in the ever-changing Digital Landscape

The ever-changing digital reality for Brand Communications – 60 Seconds on the Net Recently a friend emailed me this iconographic of what’s happening every 60 seconds in the online world. The numbers are seriously noteworthy, especially for someone who works in the brand space day-in…

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Truly Deeply’s brand design work has just been published in Boxed & Labelled

Boxed and labelled Two – New Approaches to Packaging Design Our packaging design work for Gelati Sky and for EO Melbourne’s Easter event invitation have been featured in the latest publication from international design book publishers, Gestalten.

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Unique Brand Rituals – What are you doing to stand out from the crowd?

The Pulling Power of Brand Rituals To be successful, all brands must develop a culture that builds-upon their differentiated proposition with all they do each and every day. Brands able to create unique and engaging ‘rituals’ performed by their people create an indisputable brand property…

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Truly Deeply's brand design work has just been published in Big Brand Theory

Our Brand Design work featured in Big Brand Theory Our brand identity project for Spudbar has been featured in the recently published Big Brand Theory, an international publication of inspiring brand design from around the world, by Chinese publisher of international design books; Sandu.

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Snackbox in Times Square – Pop-up food retail in a shipping container

We Love Pop-Up Retail There’s something about retail experiences popping-up in spaces that were previously public thoroughfares that creates an irresistible energy and attraction. The right offer, appearing magically in the path of the right consumer with the right brand proposition and brand identity creates…

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Hermés & House Industries Create Retail Brand Impact

Beautiful Retail Brand Design In one of my favorite creative collaborations for 2011, US retro font designers House Industries have joined forces with iconic, retail fashion brand Hermés to create this magical visual merchandising for their Maison Hermés Ginza, Tokyo store.

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A Complimentary Brand Project – facebook Fanwagens by Volkswagen

Check the ‘fanwagen T1’ and ‘fanwagen Beetle’ In a great piece of complimentary brand leverage, Volkswagen in the Netherlands have created an integrated marketing campaign by hooking up with the facebook brand. The fanwagens are one-off, facebook-themed vehicles produced by Volkswagen of the Netherlands. This…

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The Fine Art of Brand Seduction – Hermés Retail Brand Design Beauty

A Magical Execution of Retail Brand Design Occasionally we’re reminded that whilst not all brand expressions are born equal, all brand gestures have the potential to be sublime. Recently I came across a retail window display for fashion brand Hermes in their Maison Hermès store…

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