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Fendi’s 90 Year Celebration is a masterclass in fashion branding.

Beautiful Brand Engagement – Fendi’s 90 Year Celebration kicked off last week at the iconic Trevi Fountain in Rome. In 2012 Fendi spent US$2.2m to fund the restoration of Trevi Fountain. The local fashion brand paid for the crumbling fountain’s crucial maintenance in exchange for…

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Fashion brand Dolce&Gabbana courts Muslim Women with new Hijabs & Abayas range

D&G engages the valuable Muslim market You can count on a single finger the number of audiences with a US$300 billion annual spend ignored by major brands globally… that is up until now. With few exceptions the world’s major fashion brands have largely ignored the…

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PRADA presents Castello Cavalcanti by Wes Anderson

A Beautiful Piece of Brand Styorytelling Fashion uber brand PRADA recently released a beautiful, rich little bit of viral brand marketing which caught my fancy. Working with Director Wes Anderson, PRADA have produced a 7:45 min short film packed with the style and bold personality…

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