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PRADA presents Castello Cavalcanti by Wes Anderson

A Beautiful Piece of Brand Styorytelling Fashion uber brand PRADA recently released a beautiful, rich little bit of viral brand marketing which caught my fancy. Working with Director Wes Anderson, PRADA have produced a 7:45 min short film packed with the style and bold personality…

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Integration is the new Black for Online Fashion Retail Brands

Online provides yet another shift in the Competitive Paradigm for Fashion Retailers Online fashion retail offers are nothing new, traditional bricks and mortar fashion retailers have been contending with this online competition for years now, and on the whole are continuing to refine their own…

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