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H&M laughs in the face of Aussie fashion brands

Hot on the heels of more Australian retailers going to the wall, Swedish ‘fast fashion’ brand H&M opened it latest and one of its biggest stores in Melbourne’s CBD on the weekend. Once again, this is another example of the power of building an authentic…

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Brand C&A, gauging real-time consumer sentiment

Ever since the launch of Facebook in 2004, brands have been relentless in their search to find a solution to the issue of how to connect their online community with the offline world.  Global fashion retailer C&A have, as part of a large-scale brand reinvigoration…

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Integration is the new Black for Online Fashion Retail Brands

Online provides yet another shift in the Competitive Paradigm for Fashion Retailers Online fashion retail offers are nothing new, traditional bricks and mortar fashion retailers have been contending with this online competition for years now, and on the whole are continuing to refine their own…

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