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Food photography and manipulation in advertising: Why do we accept knowingly being lied to?

The rise of photo manipulation is changing our perception of the images we see all around us, but are these changes for better or for worse? “I am far from saying that a photograph must be an actual, literal and absolute fact…but it must represent…

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The Golden Arches continues to build brand advocacy with Gen Z

My eight-year-old son, like many children, is a great brand ambassador for McDonald’s. Ever since he could talk, he was asking, “can we go to McDonald’s?” My wife and I never encouraged it but, like most things children pester for, you either continue to fight…

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