Blog

By Category


Deliciously Engaging Branding from Cheerios

Creating Breakfast Cereal Brand Buzz In a gesture designed to celebrate the real honey in their Honey Nut Cheerios, the cereal brand built a living billboard complete with working bee hives, home to 100,000 honey bees. As the bees produced their honey (around 100 liters…

Read more »

Are snack brands leveraging Canteen cred to mislead parents?

Guys, Honesty Builds Brand Loyalty. In the highly competitive snack food category the current battlefront is a brand’s ability to successfully position its products as ‘healthy’ in the minds of consumers. As brands seek to gain every advantage there’s been a shift from hard earned…

Read more »

Kellogg's hit the spot with humor, innovation and imagination

  Imagination + Invention = Brand Engagement that Snap, Crackle, Pops Global breakfast cereal brand; Kellogg’s has delivered a brand gesture worthy of their standing in the world market. So often the giant market leaders are the most lazy brand builders, taking a conservative, predictable…

Read more »

Snickers campaign engages New Yorkers by identifying local urban design mistakes

  You make mistakes when you’re hungry Confectionery brand Snickers continues to build on their global brand communication platform of ‘Snickers Satisfies’ with this campaign from NYC. The Snickers consumer value proposition of being a hunger buster above and beyond a chocolate bar has translated…

Read more »

Ben and Jerry's Brand says thank you to fans

If you have a brand that is lucky enough to have a loyal and passionate group of people following you then it’s important every now and then to thank them and keep them engaged. That’s just what Ben and Jerry’s do every year with their annual Free…

Read more »

Brand Extension and the Cannibal Effect

Existing brand buyers account for 63% of sales of new product line extensions. Research carried out by Catalina Marketing in the US brings into sharp focus where the buyers of new product line extensions come from, and the answer is; ‘they’re mostly the people who…

Read more »

One Wipe Charlie uses brand personality to disrupt their category

Brand Storytelling Loaded with Personality OK, so maybe we’re disturbingly obsessed with number twos (having already written brand articles on Who Gives a Crap & Poo Pourri) or maybe the toilet paper category is being challenged by a generation of new players. Few categories fit…

Read more »

Sweet little retail design concept from Boston

A Tasty Looking Retail Brand Identity Spotted this tasty confectionery retail brand on my recent trip to Boston. Loved the integrated brand design from visual identity to store design, packaging design to product – in a word; ‘sweet’.

Read more »

A stylish piece of stand-out fashion retail design – the All Saints store in Boston

Sowing the Seeds of Great Retail Brand Design. At first glance this retail store in the heart of Boston’s fashion precinct looks like any other until you notice that the windows are not filled with stock, but with antique sowing machines. On a strip where…

Read more »

Coke takes Brand Sponsorship to new heights with this Integrated Campaign

A Creatively Integrated Brand Sponsorship. One of the greatest challenges for every brand is to create a deep connection with those most critical to their business success. It’s not necessarily a matter of making a deep connection with every single person in your market, but…

Read more »

FMCG Branding – Delicious, Baked-in Brand Communications

  Truly Delicious Brand Design Yep, there’s no secret we love our food here at Truly Deeply, so cook books hold a dear place in our heart – especially when they’re well designed. Previously we’ve written about a beauty designed for Ikea, and this one…

Read more »

Going nude; a clever brand gesture

For generations, parents have been trying to get their kids to eat healthier food. Is it possible that one brand has finally found a way to make it happen, at least at school?

Read more »