Blog

By Category


What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

Read more »

Food brands let you see what you get, sometimes.

  See what you get food packaging, once it’s not the amount sugar. The Australian Government has just launched a new food labelling initiative that highlights the food’s country of origin with a campaign declaring ‘See what you’re getting’. The new labelling must be rolled…

Read more »

Sugar the tobacco for big food brands

Big food’s short term thinking on sugar Every day there seems to be more and more information surfacing about the activities of major food brands in response to the obesity epidemic the western world is facing. There’s little doubt they’re using their financial muscle and…

Read more »

Uncle Fast Food – Charming Brand Design from China

On my recent trip to China I was constantly amazed by the signs of just how fast China was accelerating in so many ways from the increase in the number of cars, through to their burgeoning business and industrial sectors. When it comes to branding,…

Read more »