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Why Chobani founder Hamdi Ulukaya believes Australia is the perfect place to create global food brands

Australians are in the prime position to make food and brands that will resonate around the world, the founder of American yoghurt success story Chobani says. Just ten years ago in 2007, Turkish migrant Hamdi Ulukaya bought a disused Kraft Food factory in New York…

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Simple, smart and efficient packaging design for brands

We’ve had a lot of enquires lately about designing simple and efficient packaging for products so that their founders can test their product in the market before investing in expensive packaging solutions. When you’re starting out budget for packaging design and print run quantities are…

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McDonald's Packaging Re-design falls short of inspiring

Will McDonald’s get bang for their packaging redesign buck? McDonald’s is set to launch a re-designed suite of packaging in the US as part of their continuing effort to keep the brand relevant with younger consumers. McDonald’s has unveiled a new series of take-away bag,…

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Innovative food retail brand Pantry adds genuine value to the lives of their customers

Baking the Value into Value Proposition Pantry is a fascinating new retail concept from the US created to tap directly into the ever busier lives of consumers. Located in Boston, Pantry is a new kind of grocery store that allows shoppers to buy pre-portioned recipe…

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Our packaging design for A Wolf in the Kitchen – a brand new selection of produce by Alla Wolf-Tasker

Fresh from the Kitchens of the Renowned Daylesford Lake House Over the past year-or-so we’ve been co-creating with Lake House Founder and food guru Alla Wolf-Tasker and her daughter, Lake House marketer Larissa Wolf-Tasker, cooking-up a tasty brand, name and packaging design for their new…

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